run-of-paper advertisement

run-of-paper advertisement
1) Реклама: объявление, размещаемое по усмотрению издателя (без четко оговоренного места)
2) Макаров: объявление, которое может быть помещено на любой странице газеты (по усмотрению редактора)

Универсальный англо-русский словарь. . 2011.

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Смотреть что такое "run-of-paper advertisement" в других словарях:

  • run-of-paper — | ̷ ̷ ̷ ̷| ̷ ̷ ̷ ̷ adjective : to be placed anywhere in a newspaper at the option or discretion of the editor run of paper advertisement abbr. R.O.P. * * * /run euhv pay peuhr/, adj. See R.O.P. [1950 55] …   Useful english dictionary

  • run-of-paper — adjective Date: circa 1923 to be placed anywhere in a newspaper at the option of the editor < run of paper advertisement > …   New Collegiate Dictionary

  • run of paper — UK US adjective (also run of press, also run of publication, ABBREVIATION ROP) MARKETING ► used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular… …   Financial and business terms

  • run of paper — Denoting an advertisement in a paper, magazine, etc. , in which the publisher decides where the advertisement shall be placed. This is offered at a lower rate than an advertisement set in a specified position in the publication …   Big dictionary of business and management

  • run of book — /ˌrʌn əv bυk/, run of paper /ˌrʌn əv peɪpə/ noun an advertiser’s order to the advertising department of a publication that buys advertising space at the basic rate and does not specify the position of the advertisement in the publication. Abbr… …   Marketing dictionary in english

  • Run — A run consists of a series of bid and offer quotes for different securities or maturities. Dealers give to and ask for runs from each other. The New York Times Financial Glossary * * * ▪ I. run run 1 [rʌn] verb ran PASTTENSE [ræn] …   Financial and business terms

  • run — A run consists of a series of bid and offer quotes for different securities or maturities ( maturity). dealers give and ask for runs from each other. Bloomberg Financial Dictionary * * * ▪ I. run run 1 [rʌn] verb ran …   Financial and business terms

  • advertisement — ad|ver|tise|ment S3 [ədˈvə:tısmənt US ˌædvərˈtaız ] n 1.) also ad informal advert BrE a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is… …   Dictionary of contemporary English

  • Michael Scott Paper Company — The Office episode Andy and Dwight compete to impress the new receptionist …   Wikipedia

  • R.O.P. — run of paper: a designation specifying that the position of a newspaper or magazine advertisement is to be determined by the publisher. Cf. preferred position. [1945 50] * * * R.O.P., run of paper …   Useful english dictionary

  • R.O.P. — run of paper: a designation specifying that the position of a newspaper or magazine advertisement is to be determined by the publisher. Cf. preferred position. [1945 50] * * * …   Universalium


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